Representatives from St. Martin Tourism Office and Le Beach Hotel recently attended the 4th edition of the Guadeloupe Travel and Cruise Show organized by Penchard Voyages. The event was held at the World Trade Center in Jarry.
During four days, more than 5,000 visitors came to meet the 40 exhibitors distributed over 3000 m2 of space to discover or rediscover Caribbean travel ideas. It was also an opportunity to reserve attractive packages, such as the ones offered by the Penchard Agency for Christmas and New Year’s Eve in St. Martin. Tourism office representatives spent their time guiding and advising future tourists by promoting all the activities the island has to offer. Visitors coming and going at the St. Martin booth were greeted by a local festive musical ambiance and the new video campaign launched by the tourism office in September 2015, “Smile at life.”
The image of St. Martin is projected as a paradise where it is easy to be entertained, to go shopping and to enjoy wonderful traditional dishes, the tourism office noted in its release. When it comes to shopping, however, the Guadeloupians indicated that prices charged on the island on the whole are not as attractive as before.The Tourism Office’s Grégoire Dumel, Head of the Local and Regional market, said there were less visitors this year compared to last year.
“This was due to the date selected in December,” he explained. “We discussed with the organisers to have this show held in November like it used to be in the first editions. The event is even more important since cruising heavily impacts the popular destinations in the Caribbean which are St. Maarten, the Dominican Republic and Martinique. Because of this, the tourism office will continue its efforts in this key sector of the tourism economy.”